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Place your home in MLS for $99
| Member; North Carolina and National Association of REALTORS and Triad MLS |
James Piedad, REALTOR
Full Service Real Estate Broker
Direct: 336--413-0992
Email: james@jamespiedad.com
Full Service Real Estate Broker
Direct: 336--413-0992
Email: james@jamespiedad.com
Sellers
Pay 3.5% total broker fee
to list your home.
Pay 3.5% total broker fee
to list your home.
Buyers
Have new listings emailed to
you every morning.
Have new listings emailed to
you every morning.
- Director HPMLS, 2007
- President, Triad Multiple Listing Service, 2006
- Director, NC Association of REALTORS, 2003-2005
- President, HP Assoc. of REALTORS, 2004
The Role of The Listing Agent
The job of the listing agent has changed from one of a marketer beating
the bushes for buyers. In today's world your listing agent is a councilor
and transaction coordinator.
The job of the listing agent has changed from one of a marketer beating
the bushes for buyers. In today's world your listing agent is a councilor
and transaction coordinator.
The listing agent and listing office used to be critical to getting your home sold.
You needed to list with the biggest firm in town to get buyers. Before MLS you would
have to go from broker to broker to see their listings. One broker might or might not
pay another agent to sell their home, or even allow it to be shown. So you would be
on a tread mill.
Then the idea of multiple listing services came of age. This system provides for
agents to place their listings in a common data base and offer to allow all agents to
show their listing and to be paid a fee for it.
Buyers had only one way to see what was on the market, by driving around with
an agent that selected properties for them to see. The general public had two ways
to find out about homes other than the agent, the Sunday paper and the open
house. This lead to a million stories of clients being trapped with an agent showing
them listings they did not want to see.
This method has worked for decades and until the advent of the internet changed
the landscape. Now the buyer is the center of the transaction, not the agent, not the
seller. The buyer has access to all listing data from multiple sources.
They know the markets well, and are looking only at houses they want to see.
You have to ask your self if the old formula of paying an agent 6% to run ads and sit
in an open house makes sense. Newspaper ads and open houses do not work, yet
the majority of agents still have them as a central part of their marketing plans.
In the 21st century a listing agent's primary job has absolutely nothing to do with
finding buyers. Ask any listing agent, they will very unlikely ever show your home. No
matter who you list with, it is going to be another agent that brings the offer. It is their
primary job to represent you and your best interests in the sale of your home. The
job is getting your home from contract to close.
Old school agents advertise in newspapers and sit in open houses hoping to get
buyers to call on the ads. Those rarely sell homes. Sellers just think they do, even
though I have never met a client that has bought an open house, or a house from an
ad, they feel they have to have them. That is why most FSBO's do not successfully
sell their homes on their own. They think the only thing you need is an open house
and an ad.
Your listing agent puts your house in the local Multiple Listing Service which
places it in front of all the Realtor members and their pools of buyers. This is why
you want to price your home properly during the initial listing period. If you price it
too high, the buyer’s agents, and potential buyers looking on line, say they'll wait till
the price comes down.
The real value of a listing agent is proper pricing, providing instruction at what you
need to do to properly "present" your house, and in marketing to other agents and
directly to buyers that are sharing the same MLS information.
You need an agent with a track record of success and the skills and connections
to get homes closed.
You needed to list with the biggest firm in town to get buyers. Before MLS you would
have to go from broker to broker to see their listings. One broker might or might not
pay another agent to sell their home, or even allow it to be shown. So you would be
on a tread mill.
Then the idea of multiple listing services came of age. This system provides for
agents to place their listings in a common data base and offer to allow all agents to
show their listing and to be paid a fee for it.
Buyers had only one way to see what was on the market, by driving around with
an agent that selected properties for them to see. The general public had two ways
to find out about homes other than the agent, the Sunday paper and the open
house. This lead to a million stories of clients being trapped with an agent showing
them listings they did not want to see.
This method has worked for decades and until the advent of the internet changed
the landscape. Now the buyer is the center of the transaction, not the agent, not the
seller. The buyer has access to all listing data from multiple sources.
They know the markets well, and are looking only at houses they want to see.
You have to ask your self if the old formula of paying an agent 6% to run ads and sit
in an open house makes sense. Newspaper ads and open houses do not work, yet
the majority of agents still have them as a central part of their marketing plans.
In the 21st century a listing agent's primary job has absolutely nothing to do with
finding buyers. Ask any listing agent, they will very unlikely ever show your home. No
matter who you list with, it is going to be another agent that brings the offer. It is their
primary job to represent you and your best interests in the sale of your home. The
job is getting your home from contract to close.
Old school agents advertise in newspapers and sit in open houses hoping to get
buyers to call on the ads. Those rarely sell homes. Sellers just think they do, even
though I have never met a client that has bought an open house, or a house from an
ad, they feel they have to have them. That is why most FSBO's do not successfully
sell their homes on their own. They think the only thing you need is an open house
and an ad.
Your listing agent puts your house in the local Multiple Listing Service which
places it in front of all the Realtor members and their pools of buyers. This is why
you want to price your home properly during the initial listing period. If you price it
too high, the buyer’s agents, and potential buyers looking on line, say they'll wait till
the price comes down.
The real value of a listing agent is proper pricing, providing instruction at what you
need to do to properly "present" your house, and in marketing to other agents and
directly to buyers that are sharing the same MLS information.
You need an agent with a track record of success and the skills and connections
to get homes closed.